We may earn commission from the links on this page. Jan 9, Annie Wu Once upon a time, internet dating was a vaguely embarrassing pursuit. Who wanted to be one of those lonely hearts trolling the singles bars of cyberspace? These days, however, the New York Times Vows section —famous for its meet-cute stories of the blissfully betrothed—is full of couples who trumpet the love they found through Ok Cupid or Tinder. Today an estimated one-third of marrying couples in the U. Locking eyes across a crowded room might make for a lovely song lyric, but when it comes to romantic potential, nothing rivals technology, according to Helen Fisher, PhDa biological anthropologist, senior research fellow at the Kinsey Instituteand chief scientific adviser to Match. Online dating is the way to go—you just have to learn to work the system.